The Elevator Pitch

Elevator pitches are short, no more than a paragraph, yet comprehensive statements that summarizes your campaign. It's meant to quickly convey what the campaign is all about: the expectations, types of characters, etc. It's also meant to be a hook to actually make people want to play in your campaign.

Here is the elevator pitch that I used for my Day After Ragnarok campaign:

• "Two-fisted heroes in a fantastical, post-apocalyptic world, circa 1948; or Conan with a girl in one arm and a submachine gun in the other, facing off against an insane Serpent worshipping sorcerer in a Tiger tank."

Here is the elevator pitch for my new Deadlands: Reloaded: Something Wicked This Way Comes campaign:

• In the Weird West, Something Wicked This Way Comes. The posse must find a way to stop this evil and their only clues are the ravings of a madman. The heroes' search for answers will carry them across the width and breadth of the Weird West. The Posse must gather up their horses and six shooters; they must prepare their hexes, gizmos, and miracles; as they will fight dark cults and savage Indian tribes that are preparing the land for the arrival of Something Wicked.

It's probably a little long. However, it conveys that the posse doesn't really know what they're facing, at least initially. It provides a hint for the first session in the "ravings of a mad man." It also shows the promise of an epic, wide-ranging campaign against a variety of enemies.

My hope is that the campaign lives up to the promise of the elevator pitch. I'm looking forward to Friday night and the first session of Something Wicked This Way Comes.


Tim